DelfinGroup is a Latvian fintech company, part of INDEXO group, offering accessible, straightforward, and customer-oriented financial and circular economy services. We create added value by integrating financial and circular retail services, making them easily accessible both in person and online.

We are looking for a data-driven and hands-on CRM Marketing Specialist who will take full ownership of customer lifecycle communication and turn CRM into a consistent revenue-driving channel.

Mission of the role:

Drive customer activation, retention, and revenue growth by fully owning CRM channels and lifecycle communication through personalized content, segmentation, and automation

Outcomes:

• 3 - 6 months

Take full ownership of CRM channels (Email, SMS, Web Push, App Push)
Understand and document existing automation flows and segmentation logic
Ensure stable daily CRM operations
Prepare and execute independent communication plan

• 6 - 12 months

Improve CRM performance and customer engagement
Increase OR and CTR across key channels
Improve segmentation accuracy (active, dormant, high-value customers)
Run regular A/B tests (subject lines, CTA, timing, channel mix)
Deliver measurable improvements in activation and reactivation results

• Onwards

Establish CRM as a stable revenue-driving channel
Deliver measurable impact on revenue and repeat customer activity
Build scalable lifecycle automation (welcome, churn, loyalty flows)
Ensure consistent, predictable CRM performance
Improve customer retention and lifetime value (LTV)

Competencies:

Results – Focus on measurable impact (engagement, revenue, retention)

Ownership – End-to-end responsibility for CRM performance

Discipline – Structured planning, execution, and testing

Customer Perspective – Strong focus on relevance and communication quality

Efficiency – Ability to scale communication through automation and smart segmentation

Transparency – Clear communication of results, insights, and improvements

Evidence of capability:

• Hands-on experience in CRM marketing and direct customer communication (email, SMS, push)

• Experience with marketing automation tools (Salesmanago or similar)

• Strong copywriting and micro-copywriting skills (subject lines, CTA, push messages)

• Experience in data analysis (OR, CTR, conversions, segment performance)

• Ability to independently plan, test, and optimize high-volume CRM communication

Cultural Fit:

• You will succeed in this role if you:

Take full ownership of CRM channels and results
Are comfortable with daily operational execution and high campaign volume
Make decisions based on data and testing
Care about customer experience and communication quality
Enjoy combining execution with continuous optimization

• You may struggle in this role if you:

Avoid operational work and prefer only strategy
Do not rely on data for decision-making
Lack ownership of results
Struggle to manage multiple campaigns and priorities simultaneously
Do not focus on customer perspective

Offered salary for this position is starting from EUR 2500 gross/month, with KPI-based component.

We Offer:

• The opportunity to grow and develop with DelfinGroup, a Nasdaq Riga listed company with ambitious expansion plans.

• A chance to shape real products in a fast-paced fintech environment.

• A talented and friendly in-house development team.

• A results-driven culture with trust, and freedom to own your work.

• We strongly believe in work-life balance, so we offer a hybrid working mode with a more office centric approach.

• Paid parking next to the office.

• Health insurance after the probation period.

• Employer contributions to INDEXO 3rd pension level after the probation period

• Regular office snacks, teambuilding activities that are genuinely optional, and training programs tailored to individual needs.

Our recruitment process: we have several stages, that consist of Screen call, Predictive Index testing (20 minutes), Technical interview, Culture fit interview, potentially practical task, Reference check. We aim for the best candidate experience, so you have wide view on our company and we both make informed and well thought through hiring and employment decision. 

If You wish to work in a dynamic environment alongside professionals, submit Your application and join our team!